United Energy Egypt (UEE), an affiliate of Kuwait Energy Egypt (KEE), completed the HILLS Social Entrepreneurship Program in Ras Gharib, in partnership with the John D. Gerhart Center at The American University in Cairo (AUC). The program aims to create a new generation of socially conscious entrepreneurs and guide young people through all stages of business development.
Over 35 young participants were engaged in training, mentorship, and community collaboration, culminating in a Demo Day at AUC where 13 teams pitched their ventures. Six of those were awarded seed funding for their innovative, impact-driven business ideas.
Launched under UEE’s Xsab Initiative for Sustainable Development, the program reinforces UEE’s commitment to empowering local communities through education, innovation, and entrepreneurship.
Expanding its outreach, HILLS also introduced Ras Gharib’s first Kidpreneur Camp, engaging children aged 6 to 12 in hands-on activities that introduced basic entrepreneurial concepts and fostered creativity.
In parallel, the Social Entrepreneurship Ambassadors (SEA) program trained young community leaders to lead student-led, high-impact projects that address local challenges.
“At UEE, we are proud to support a generation of change-makers. Ras Gharib is not just a location—it is a community we deeply care about, and we are committed to walking alongside its people on the path of progress,” UEE President Kamel Al-Sawi said in his keynote speech.
An engaging panel discussion took place during the event featuring leading voices from the social innovation ecosystem. Yasmin Ali, UEE’s Senior Corporate Affairs Manager, took part in the panel and shared insights about UEE’s corporate social responsibility (CSR) approach. “We focus on projects that deliver long-term value, empower communities, and build sustainable frameworks for future growth,” Ali emphasized.
Through HILLS under Xsab Initiative for entrepreneurial future, UEE continues to demonstrate its long-term vision of inclusive, community-driven development across Egypt to create value-driven impact by investing in education, entrepreneurship, and the sustainable empowerment of communities across Egypt.
The program concluded with a celebratory event at AUC’s New Cairo campus.
